This isn’t corporate HR.
This is human-centered team building for a high-pressure sport.
Motorsports is about people as much as it is about performance.
The best teams aren’t just staffed well — they communicate well, trust each other, handle pressure with grace, and stay aligned even when things get messy.
At Polaris Talent, we help motorsports organizations do both:
Hire great people AND become the kind of team those great people want to stay with.
We’re the recruiting partner who understands the culture, the pace, and the personalities of racing — and the organizational development guide who helps your crew communicate better, stay grounded, and work together like a team that actually likes each other.
Who We Are
Polaris Talent is led by Marie Watkins, a lifelong athlete, former C-level talent leader, and motorsports team development coach with 30 years of experience building high-performing teams in complex, fast-paced environments.
Marie brings:
a warm, intuitive, relationship-centered approach
a deep understanding of communication under pressure
sharp insight into team dynamics and conflict
and years of experience blending recruiting with real organizational change
She’s helped global tech companies, small startups, and now motorsports teams build cultures where people thrive and leaders feel supported — not overwhelmed.
In motorsports, where so many teams are built from friendships, families, and long-standing relationships, Marie saw a need: a partner who could improve both the hiring process AND the way teams work together.
Polaris Talent was created to do exactly that.
What We Do
Motorsports Recruiting
We find the talent that fits your culture, strengthens your crew, and contributes from day one.
From technical roles to trackside support to leadership, we recruit with care, human connection, and industry insight.
Organizational Development & Team Coaching
We help teams communicate better, define roles clearly, handle conflict gracefully, and build accountability without tension.
Our work includes:
communication frameworks
leadership coaching
RACI for motorsports teams
conflict resolution tools
“friends & family” dynamics support
team structure & role clarity
workshop facilitation
crew culture development
This is about building a team that feels good to be part of — not just one that looks good on paper.
What Makes Us Different
We see the whole picture.
Recruiting fixes the seat.
Organizational development fixes the system.
You need both.
We understand motorsports at a human level.
This sport is intense, personal, emotional, and high-stakes.
Your people need clarity and calm — not corporate jargon.
We care about relationships.
Especially when your team includes friends, partners, or family.
We help you navigate the human side of racing with grace and structure.
We focus on trust and chemistry.
Because skills matter, but how people show up for each other matters more.
We build sustainable change.
Our frameworks, workshops, and coaching help teams communicate better long after the hire is made.
